Are you getting a good deal on your print contract? It’s very common for people to think that they are getting a great price for their monthly prints, but a lot of people are actually getting scammed without knowing it. This is because leasing companies use tricky sales tactics to make it look like they are helping you when they are really only helping themselves.
For example, you think you need 25,000 prints per month, but your leasing agent says you should get 30,000 just in case. They will even give you a discount on the prints. It may sound like a good deal until you do the math.
25,000 prints x $.015 per print = $375 per month
30,000 prints x $.014 per print = $420 per month.
This looks like you are getting a great deal. You are getting more prints for a cheaper price so how could you go wrong? Well, you need to look at what you are using.
If you were right and you are only using around 25,000 prints per month then what exactly are you paying for? Your leasing agent will say that it’s peace of mind, but you are really just paying them $45 per month for a service that you don’t use. Prints don’t rollover to the next month so you are really just wasting money.
We suggest that the best way to get a great print contract is to go with the 80% rule. This says that you should buy 80% of what you need on your busiest month. This lets you pay pretty close to what you will need on all your other months and you can always add the extra that you need. Even if they come at a higher per print cost in the middle of the month it is always better to pay for the service that you actually use. Otherwise, you are just throwing money away.